What people are building

Apps that track where money goes. The most crowded family on the store and the easiest to start: the data model is small, but users expect bank syncing and years of history before they will switch.

• Crypto portfolio see the apps 292 Copy link to this type
• Expense tracker see the apps 269 Copy link to this type
• Invoice maker see the apps 255 Copy link to this type
• Budget tracker see the apps 252 Copy link to this type
• Currency converter see the apps 119 Copy link to this type
• Subscription tracker see the apps 110 Copy link to this type
• Stock tracker see the apps 101 Copy link to this type
• Receipt scanner see the apps 93 Copy link to this type
• Savings goal see the apps 73 Copy link to this type
• Bill reminder see the apps 58 Copy link to this type
• Debt payoff see the apps 35 Copy link to this type
• Tip calculator see the apps 26 Copy link to this type

Logging the body — food, movement, sleep, cycles. Retention lives or dies on how little typing a daily entry takes, and anything medical draws extra App Store review scrutiny.

• Workout planner see the apps 1,219 Copy link to this type
• Sleep tracker see the apps 581 Copy link to this type
• Calorie counter see the apps 333 Copy link to this type
• Weight tracker see the apps 286 Copy link to this type
• Meditation see the apps 270 Copy link to this type
• Pregnancy tracker see the apps 154 Copy link to this type
• Intermittent fasting see the apps 105 Copy link to this type
• Period tracker see the apps 76 Copy link to this type
• Blood pressure log see the apps 76 Copy link to this type
• Step counter see the apps 71 Copy link to this type
• Medication reminder see the apps 67 Copy link to this type
• Water reminder see the apps 38 Copy link to this type

Getting things done and remembering them. Enormously crowded, and the apps that survive win on speed of capture and sync rather than on features.

• Document scanner see the apps 1,393 Copy link to this type
• Calendar planner see the apps 1,221 Copy link to this type
• Note taking see the apps 629 Copy link to this type
• Habit tracker see the apps 346 Copy link to this type
• Countdown timer see the apps 221 Copy link to this type
• To-do list see the apps 211 Copy link to this type
• Password manager see the apps 160 Copy link to this type
• Pomodoro timer see the apps 143 Copy link to this type
• Goal tracker see the apps 85 Copy link to this type
• Time tracker see the apps 50 Copy link to this type
• Mind map see the apps 23 Copy link to this type
• Reading tracker see the apps 18 Copy link to this type

Small tools that do one job on demand — convert, scan, measure, clean. Cheap to build and easy to rank for, but users arrive through search and rarely come back on their own.

• Calculator see the apps 1,265 Copy link to this type
• Translator see the apps 757 Copy link to this type
• Unit converter see the apps 755 Copy link to this type
• Widget maker see the apps 605 Copy link to this type
• Storage cleaner see the apps 444 Copy link to this type
• VPN see the apps 355 Copy link to this type
• QR code scanner see the apps 318 Copy link to this type
• Wi-Fi analyzer see the apps 285 Copy link to this type
• Remote control see the apps 125 Copy link to this type
• Screen recorder see the apps 67 Copy link to this type
• Battery monitor see the apps 66 Copy link to this type
• File manager see the apps 31 Copy link to this type

Editing and making things out of pictures and video. Heavy on-device processing, and the category where a single good effect can carry an app.

• Wallpaper see the apps 478 Copy link to this type
• Photo editor see the apps 463 Copy link to this type
• GIF maker see the apps 318 Copy link to this type
• Collage maker see the apps 268 Copy link to this type
• Video editor see the apps 254 Copy link to this type
• Meme maker see the apps 125 Copy link to this type
• Watermark see the apps 95 Copy link to this type
• Photo cleaner see the apps 78 Copy link to this type
• Slideshow maker see the apps 74 Copy link to this type
• Video compressor see the apps 56 Copy link to this type
• Background remover see the apps 35 Copy link to this type
• Photo book & prints see the apps 35 Copy link to this type

The household and the everyday — meals, pets, plants, journals, cars. Smaller audiences per niche, with much less competition than money or productivity.

• Pet care see the apps 31,833 Copy link to this type
• Baby tracker see the apps 1,204 Copy link to this type
• Journal & diary see the apps 789 Copy link to this type
• Recipe & meal planner see the apps 475 Copy link to this type
• Plant care see the apps 465 Copy link to this type
• Horoscope see the apps 137 Copy link to this type
• Grocery list see the apps 123 Copy link to this type
• Chore & family organiser see the apps 55 Copy link to this type
• Mood tracker see the apps 54 Copy link to this type
• Home inventory see the apps 12 Copy link to this type
• Gift tracker see the apps 12 Copy link to this type
• Car maintenance see the apps 9 Copy link to this type

Practice and revision. Content is the real cost here, not code, and it is the category where a subscription is easiest to justify.

• Quiz & trivia see the apps 3,262 Copy link to this type
• Math solver see the apps 962 Copy link to this type
• Exam prep see the apps 814 Copy link to this type
• Kids learning see the apps 716 Copy link to this type
• Language learning see the apps 690 Copy link to this type
• Dictionary & thesaurus see the apps 597 Copy link to this type
• Flashcards see the apps 359 Copy link to this type
• Coding practice see the apps 210 Copy link to this type
• Handwriting practice see the apps 118 Copy link to this type
• Music practice see the apps 97 Copy link to this type
• Typing practice see the apps 56 Copy link to this type
• Astronomy & stargazing see the apps 24 Copy link to this type

Tools for running a small operation — booking, invoicing, stock, hours. Fewer downloads than consumer apps, and by far the highest willingness to pay.

• E-signature & contracts see the apps 295 Copy link to this type
• Employee time clock see the apps 232 Copy link to this type
• Point of sale see the apps 215 Copy link to this type
• CRM & contacts see the apps 168 Copy link to this type
• Inventory manager see the apps 118 Copy link to this type
• Appointment booking see the apps 95 Copy link to this type
• Business card scanner see the apps 70 Copy link to this type
• Mileage tracker see the apps 44 Copy link to this type
• Payroll & payslip see the apps 31 Copy link to this type
• Delivery route planner see the apps 23 Copy link to this type
• Shift scheduler see the apps 15 Copy link to this type
• Quote & estimate builder see the apps 2 Copy link to this type

Getting there and being outdoors. Usage is seasonal and bursty, and offline behaviour matters more here than anywhere else.

• Weather see the apps 1,622 Copy link to this type
• Offline maps see the apps 636 Copy link to this type
• Public transit see the apps 465 Copy link to this type
• Fishing & tides see the apps 389 Copy link to this type
• Flight tracker see the apps 289 Copy link to this type
• Hiking & trails see the apps 183 Copy link to this type
• Trip planner see the apps 59 Copy link to this type
• Cycling & bike routes see the apps 50 Copy link to this type
• Camping & campgrounds see the apps 45 Copy link to this type
• Packing list see the apps 27 Copy link to this type
• Road trip & fuel prices see the apps 24 Copy link to this type
• Ski & snow report see the apps 5 Copy link to this type

Apps built around a model rather than a database — chat, generation, transcription. The newest family, the fastest growing, and the one where running costs scale with use rather than with downloads.

• AI chat assistant see the apps 925 Copy link to this type
• AI photo enhancer see the apps 464 Copy link to this type
• AI video generator see the apps 326 Copy link to this type
• AI image generator see the apps 300 Copy link to this type
• AI voice & speech see the apps 205 Copy link to this type
• AI study helper see the apps 169 Copy link to this type
• AI transcription see the apps 141 Copy link to this type
• AI resume builder see the apps 115 Copy link to this type
• AI headshot & avatar see the apps 87 Copy link to this type
• AI writing assistant see the apps 68 Copy link to this type
• AI PDF & document chat see the apps 29 Copy link to this type
• AI code assistant see the apps 10 Copy link to this type

Casual formats people already understand: puzzles, words, cards, idle loops. Discovery is brutal, but the mechanics are well-trodden and cheap to prototype.

• Puzzle game see the apps 11,841 Copy link to this type
• Simulation game see the apps 8,469 Copy link to this type
• Racing game see the apps 2,294 Copy link to this type
• Idle & clicker see the apps 1,128 Copy link to this type
• Card & solitaire see the apps 906 Copy link to this type
• Coloring book see the apps 727 Copy link to this type
• Board game see the apps 347 Copy link to this type
• Word game see the apps 341 Copy link to this type
• Match-3 see the apps 334 Copy link to this type
• Hidden object & escape see the apps 293 Copy link to this type
• Sudoku see the apps 238 Copy link to this type
• Crossword see the apps 154 Copy link to this type

Listening, recording and making sound. Background audio and lock-screen controls are the hard part, and licensing is the reason most of these stay tools rather than catalogues.

• Ringtone maker see the apps 194 Copy link to this type
• White noise see the apps 107 Copy link to this type
• Voice recorder see the apps 105 Copy link to this type
• Podcast player see the apps 101 Copy link to this type
• Music player see the apps 100 Copy link to this type
• Soundboard & effects see the apps 80 Copy link to this type
• Voice changer see the apps 71 Copy link to this type
• Sheet music & chords see the apps 65 Copy link to this type
• Audiobook see the apps 56 Copy link to this type
• Beat maker & DJ see the apps 40 Copy link to this type
• Audio editor see the apps 35 Copy link to this type
• Karaoke see the apps 28 Copy link to this type

Spending better — prices, coupons, parcels, rewards. Usually depends on data someone else owns, so the durable ones either scrape carefully or partner.

• Cashback & rewards see the apps 205 Copy link to this type
• Auction & bidding see the apps 88 Copy link to this type
• Resale marketplace see the apps 87 Copy link to this type
• Barcode shopping scanner see the apps 59 Copy link to this type
• Coupons & deals see the apps 48 Copy link to this type
• Loyalty cards see the apps 44 Copy link to this type
• Wishlist see the apps 30 Copy link to this type
• Package tracker see the apps 28 Copy link to this type
• Price tracker see the apps 14 Copy link to this type
• Weekly ads & flyers see the apps 8 Copy link to this type
• Gift finder see the apps 5 Copy link to this type
• Size & fit guide see the apps 4 Copy link to this type