About this app
TRUEHOUR is the financial operating system for equipment-based small businesses. Built for skid-steer operators, landscapers, owner-operator truckers, tractor owners, dozer crews, and small service contractors — it turns the cost of running your machine into a number you can actually charge against. Most small operators undercharge because they don't know what their equipment really costs to own and operate. Fuel, depreciation, interest, insurance, repairs, tires/tracks, and overhead disappear into the noise — and so does your margin. TRUEHOUR makes those costs visible, accurate, and actionable. TRUSTED METHODOLOGY, ADVANCED FOR YOUR BUSINESS TRUEHOUR's cost engine is built on the same Owning & Operating (O&O) calculation standard created by the U.S. Army Corps of Engineers for 70 years — a standard adopted by AGC, Caterpillar, AED, and AACE International as the gold standard for equipment cost calculation. Traditional O&O focused on machine-level costs only. TRUEHOUR adds the Business Overhead Center, automatically allocating business overhead across your fleet on a per-hour basis so your rate reflects the full cost of running your operation. WHAT YOU GET • True Owning & Operating (O&O) cost per hour for every machine — using the trusted industry gold standard • Job estimating with equipment, vehicle, labor, materials, permits, subcontracts, and non-productive time • Real-time profitability engine: break-even rate, recommended rate, sensitivity analysis • Estimated vs. actual job tracking — finally know which jobs made money • AI cost guidance that suggests realistic ranges without ever overriding your inputs • Anonymized benchmark ranges from similar equipment • Machine health score (0–100) — utilization, downtime, repair patterns • End-of-year Schedule C tax summary, ready to hand to your accountant • PDF and CSV export for reports, estimates, and tax summaries • Mobile-first UI built for the job site — gloves, sunlight, one-handed use FREE (BASIC) One machine, full O&O calculation, expense tracking, monthly/yearly reports, basic job estimating, Schedule C summary, AI cost-fill assistance. TRUEHOUR PRO Unlimited machines, save/export/send job estimates, estimated vs. actual analysis, real-time profitability engine, enhanced AI insights, weekly reports, customer/lender-ready summaries, saved equipment templates, cloud backup, cross-device sync (iPhone, iPad, Android, desktop). WHO IT'S FOR • New owner-operators pricing their first jobs • Micro-business contractors running 1–3 machines • Side-hustle equipment owners doing weekend work • Small fleet owners with 2–10 machines and employees • Anyone tired of broken spreadsheets and gut-feel pricing PRIVACY & CONTROL TRUEHOUR never auto-fills your inputs. AI suggests; you decide. Benchmark contributions are anonymized and opt-in. Your data stays yours. Know your true hour. Charge what you're worth. Keep what you earn. Support: support@truehourapp.com TERMS OF USE: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Latest release
What’s New
* USACE Reality Check (Pro) — Compare your calculated Owning & Operating costs against official U.S. Army Corps of Engineers equipment rates for a trusted real-world benchmark. * Security and privacy hardening across analytics and user-story data access. * Patched critical third-party dependencies. * Improved backend stability for sign-up and password-reset flows. * General bug fixes and performance improvements.
Audience growth
Ratings growth
Baseline captured. Growth appears after the crawler observes a changed rating count.
Momentum comes from crawler snapshots for the tracked storefront. “Viral growth signal” means unusually fast recent rating gains; it is an indicator, not download data.
Price tracking
Price intelligence
First snapshot captured. The trend line starts after the next crawler price observation.
- First observed Aug 20, 2026 · 1:28 AM Free