Apps by Sleepy Boy Studios Ltd
No. 10: Full Confidence app icon

Games

No. 10: Full Confidence

Sleepy Boy Studios Ltd

$2.99 4.30 · 1 storefront · 33 ratings In-app purchases unconfirmed
Open on Apple

About this app

Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked. A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another. Four groups hold your fate: - Cabinet: Your inner circle. Lose them, lose control. - Backbenchers: Your own MPs. Several have started a WhatsApp group. - Media: They were briefly on your side. That was a different week. - Public: Patient, mostly. They remember the big decisions. Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made. FEATURES - 400+ political crises - Multi-part storylines where your choices echo forward - Timed decisions under pressure - General elections, second terms and escalating instability - The Chief Mouser chase is on, find it in the PM History Corridor - Custom PMs - change your portrait, name and party colour - Each PM continues where the last one fell - The Queen of the Humber leadership challenge - Reshuffles to help you stay in power - PM history, records and portraits of your fallen leaders - The Daily Reckoning newspaper reacts to your every failure - Game Centre achievements - Optional Special Adviser Pack with impact previews, longer timer, crisis log and post-crisis briefings THE WORLD REMEMBERS Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern. Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does. HOW LONG WILL YOU LAST? Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can do better than that. Maybe. A work of satire. All characters, crises, and political parties are entirely fictional. Any resemblance to actual governance is purely coincidental. Terms: https://sleepyboystudios.com/terms

Latest release

What’s New

Version 1.10.0 Sep 16, 2026

The Prime Minister's Office is pleased to announce the following ministerial updates... - Crises updates, new storylines and scenarios We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.

Audience growth

Ratings growth

Steady
7-day gain +0
Ratings / day 0.0
30-day gain +0
US rating-count history
33 ratings
33 Oct 5, 2026 · 33 ratings Oct 5, 2026

Baseline captured. Growth appears after the crawler observes a changed rating count.

Momentum comes from crawler snapshots for the tracked storefront. “Viral growth signal” means unusually fast recent rating gains; it is an indicator, not download data.

Price tracking

Price intelligence

1 captured event
Current $2.99
Historical low USD 2.99
Paid → free 0×
Price history
Current $2.99
$2.99 $1.50 Free Oct 5, 2026 · $2.99 Oct 5, 2026 · $2.99 Oct 5, 2026 Oct 5, 2026
  1. First observed Oct 5, 2026 · 6:44 PM $2.99

Screenshots

No. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshotNo. 10: Full Confidence iPhone screenshot No. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshotNo. 10: Full Confidence iPad screenshot