About this app
forma is a habit app for people who are tired of habit apps. No badges. No feed. No streak engineered to make you feel bad for missing a Tuesday. Just a quiet record of the person you are becoming, and four well-timed nudges a day to help you show up. DESIGN THE HABIT, NOT JUST THE REMINDER Most apps ask what you want to do. forma asks who you want to become, then walks you through four short steps: Identity — "someone who reads", not "read 30 pages" Cue — a time and place, or stacked onto something you already do Effort — the two-minute rule: the first version of any habit has to be small enough that you never skip it Reward — what makes it worth repeating It takes about a minute, and it is the difference between a habit that holds and a reminder you swipe away. FOUR NUDGES, ON TIME Every habit gets four reminders a day, and none of them nag. 30 minutes before — the plan is already made, there is nothing left to decide 5 minutes before — set the environment so it takes no willpower at the time — two minutes is the whole commitment after — did you do it? Mark it straight from the lock screen. The wording rotates daily, so it never turns into wallpaper you stop reading. WIDGETS THAT DO SOMETHING Four Home Screen widgets, in three sizes each: chain — your current streak, and the last seven days today — your habits, ticked in one tap without opening the app grid — twelve weeks, one square per day identity — who the habit is making you Each one follows the habit you choose, in the style you choose. THE RECORD Open a habit and you get the numbers that actually matter: your current chain, twelve weeks of days at a glance, your consistency, your longest run, and how many times you came back after missing a day. That last number is the whole point. Missing once is an accident. Missing twice is the start of a new habit. THE QUIETER SCREENS Habit scorecard — list what you already do all day and mark each one good, neutral, or worth examining. Awareness before change. Environment design — note what you moved, cleared or set out so the habit gets easier. Friction decides far more of this than motivation ever will. The plateau — a reminder that results lag behind effort, and that the lag is the work. MADE TO DISAPPEAR Seven visual styles, each in light and dark. Six typefaces. Pick something that looks like it belongs on your phone instead of shouting for attention, and the app stops feeling like an app. YOUR DATA STAYS YOURS No account. No sign-up. No email address. No ads, no analytics, no tracking of any kind. Your habits live on your device and sync across your own devices through your personal iCloud. They never reach us, because there is no forma server for them to reach. FREE AND PRO Free — three habits, two visual styles, all four reminders, and everything on the today screen. forma pro — unlimited habits, all seven styles, all six typefaces, and every Home Screen widget. One purchase. No subscription, no auto-renew, nothing to cancel. It is yours permanently, on every device signed in to your Apple Account.
Audience growth
Ratings growth
Baseline captured. Growth appears after the crawler observes a changed rating count.
Momentum comes from crawler snapshots for the tracked storefront. “Viral growth signal” means unusually fast recent rating gains; it is an indicator, not download data.
Price tracking
Price intelligence
First snapshot captured. The trend line starts after the next crawler price observation.
- First observed Aug 20, 2026 · 10:20 PM Free