About this app
Frida is an AI-powered CRM for Outlook that builds your dealboard automatically. Frida reads your Outlook conversations, finds sales opportunities, creates contacts and deals, and keeps your pipeline up to date — with no manual CRM work. Built for tradespeople, service businesses and small teams who are busy doing the real work and can't sit at a desk all day. HOW IT WORKS - Connect your Outlook or Microsoft 365 — that's the entire setup - Frida reads your mail and catches new inquiries and quote requests - She creates contacts and deals and updates their status automatically - You approve replies with one tap from your phone WHAT FRIDA DOES - One-tap replies: Frida writes in your style, you approve - Automatic dealboard: every quote and case in one place - Smart inbox: the important first, the noise filtered out - Effortless booking: customers suggest times, Frida checks your calendar - Customer records: mail, agreements, quotes and history per customer - Automatic standard answers to repeat questions - Tasks and follow-ups so no customer slips through the cracks FRIDA LEARNS YOUR STYLE Frida starts from minute one. She analyzes your sent mail and matches your tone. Correct a reply and she remembers it. After a couple of weeks she writes exactly like you. YOUR DATA IS YOURS - GDPR-compliant and encrypted - Hosted in the EU - Your data is never used to train AI models WHY FRIDA - Save hours every week on email and CRM work - One system instead of several apps - No complex setup — get going in minutes - European support and development Works on phone, tablet and computer. Try 14 days free — no credit card required. Continue on the free plan afterwards. Terms of Use: https://app.fridaapp.io/terms Privacy Policy: https://app.fridaapp.io/privacy
Latest release
What’s New
This update makes signing in faster and your app lock more reliable.
Audience growth
Ratings growth
Baseline captured. Growth appears after the crawler observes a changed rating count.
Momentum comes from crawler snapshots for the tracked storefront. “Viral growth signal” means unusually fast recent rating gains; it is an indicator, not download data.
Price tracking
Price intelligence
First snapshot captured. The trend line starts after the next crawler price observation.
- First observed Aug 22, 2026 · 12:44 PM Free