Apps by e.l.f. Cosmetics, Inc.
your best e.l.f. app icon

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your best e.l.f.

e.l.f. Cosmetics, Inc.

Free download In-app purchases unconfirmed
Open on Apple

About this app

e.l.f. Cosmetics has made the best of beauty accessibly to every eye, lip and face. A leading brand with Gen-Z, e.l.f. seeks to create an environment where users can enter, light their spark and partake in wellness. The app will enable users to immerse themselves in other-worldly environments, interact with their products in 3D, and shop them. Users can enjoy meditation sessions, either video or audio, and play a paint by numbers game in a playful environment. Then, they can add their products to wishlist or purchase directly with Apple Pay.

Latest release

What’s New

Version 1.5 Oct 21, 2025

Bug fixes and UI improvements

Audience growth

Ratings growth

Steady
7-day gain +0
Ratings / day 0.0
30-day gain +0
US rating-count history
0 ratings
0 Aug 10, 2026 · 0 ratings Aug 10, 2026

Baseline captured. Growth appears after the crawler observes a changed rating count.

Momentum comes from crawler snapshots for the tracked storefront. “Viral growth signal” means unusually fast recent rating gains; it is an indicator, not download data.

Price tracking

Price intelligence

1 captured event
Current Free
Historical low Free
Paid → free
Price history
Current Free
Free Aug 10, 2026 · Free Aug 10, 2026

First snapshot captured. The trend line starts after the next crawler price observation.

  1. First observed Aug 10, 2026 · 11:17 AM Free